The original electric toothbrush design developed by Broxo in the 50's was still functional the middle 90's although it encountered numerous safety certification problems due to it's electric cord. In the meantime, the company started to lose ground to the new age rechargeable toothbrushes developed by serious competitors such as Philips and Oral B. To further complicate the situation, Broxo had no major distributor in the US relying only on online sales, a big step backwards from the 30+ years market leader. By disappearing form the shelves of the supermarkets, the Broxo electric toothbrushes were also slowly fading away from the memory of the US public, nowadays being an almost anonymous brand to the average consumer.
Friday, November 20, 2009
The downfall of the first electric toothbrush
The original electric toothbrush design developed by Broxo in the 50's was still functional the middle 90's although it encountered numerous safety certification problems due to it's electric cord. In the meantime, the company started to lose ground to the new age rechargeable toothbrushes developed by serious competitors such as Philips and Oral B. To further complicate the situation, Broxo had no major distributor in the US relying only on online sales, a big step backwards from the 30+ years market leader. By disappearing form the shelves of the supermarkets, the Broxo electric toothbrushes were also slowly fading away from the memory of the US public, nowadays being an almost anonymous brand to the average consumer.
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